Founded by Annegret Affolderbach, 'Choolips' was an early pioneer in the UK for sustainable and fair fashion. By working with grassroots artisan businesses across India and Africa, Choolips brought fresh motifs using traditional techniques to cutting edge designs; supplying garments to retail giants Topshop and ASOS. Initially selected to shoot Choolips’ inaugural collection, the collaboration extended into photographing, designing and producing a variety of supporting marketing material and conceiving Choolips' original brand identity. Whilst on assignment as official catwalk photographer for Choolips at the Ethical Fashion Show Paris where the 'Coffee Bean' collection was unveiled, Annegret was named joint winner of the Design4Life Ghana competition. Through Design4Life Ghana the ‘Coffee Bean’ collection was supported by Tabeisa, Woman in Progress and the Ethical Fashion Forum; enabling Annegret to work in Ghana alongside Global Mamas to produce the final pieces for commercial placement at Topshop’s flagship store in London. The collection's success saw it sell out within four days; raising not only a larger re-order of stock, but also enhancing the wages for the women’s co-operative from as little as $1 a day to over $10. The project ultimately established the direction of Choolips' business for the next decade, before Annegret relocated to Africa where she is currently represented by Lampost and works as a cultural futurist and experience designer. Client Choolips Sector Fashion Discipline Photography|Brand Identity| Graphic Design|Print Production Lampost

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Sarah Bayliss


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