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Client Christopher Cooper Sector Drinks Expert|Presenter Discipline Brand Identity|Photography| Web Design|Film  Liquid nerd, taste geek, vinous poindexter and all-round drinks polymath, British born Christopher Cooper is a real life supertaster; broadcasting on all tastebud frequencies his olfactory perception, expertise and inside knowledge on all things drinks. As the UK’s most innovative, up-and-coming drinks broadcaster; Cooper's commentary, craft and palate are causing a real stir. Breaking down esoteric oenology into palatable sip-sized slurps, Christopher’s skill is in connecting his liquid world directly to the culture of the modern Briton. Through his easy-going, engaging kinetic and vibrant presentation style he uses his deep thinking intelligence to blur the lines between taste, dialogue, philosophy and art in an unusually accessible ‘street’ kind of a way… rethinking everyone’s drinking. The brief was to create a strong visual identity depicting Christopher’s quirky character, innovative flair and unique approach to wine and drinks. A simple geometric non-serif typeface was chosen to play on the aesthetically pleasing alliteration of Christopher Cooper’s name. The typeface was also employed to compliment and subtly preside over the carefully art directed photography that firmly anchors Christopher as a London-based drinks expert. Through the photography, Christopher is introduced as an ‘alternative and accessible’, more ‘rock’n’roll’ wine and drinks professional with the photography shot concurrently to the brand film that was script edited, directed, produced, art directed, shot and edited by Sarah; a truly one person production. The website aims to elevate Christopher’s credentials and endeavours across events, television, radio, podcasts, digital and print media as a specialist wine and drinks commentator, innovator and authority. Much of the photography has been used beyond the original web application, with additional imagery and video snippets commissioned to bolster social media for both Christopher and endorsement partnerships. The website has been responsible for numerous initial client approaches and often is cited as the defining securement of new contracts with many industry clients who identify a synergetic brand match between their business and Christopher’s approach to the culture of wine and drinks.
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