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Client Drinkonomics Sector Beverage Innovation & Communications Discipline Brand Identity|Graphic Design| Print Production|Website  Drinkonomics Productions Ltd is a drinks development agency, conceiving liquid innovations and creating the drinks brands of the future. 'From soil to serve', Drinkonomics builds brands from the ground up, inside and out, with a positively disruptive approach; capturing the taste imagination of today’s market and creating the household names of tomorrow. Empowered with a full 360º roster of drinks development disciplines, Drinkonomics compliments their drinks innovation by also serving up fresh and revitalising wine & drinks guidance and commentary for the drinks industry and media. The brief was to create a brand identity that appealed to all client sectors, avoiding any association with any specific drinks category or any obvious drinks iconography. The branding needed to be contemporary; reflecting a serious, focused and forward thinking service that would provide innovative solutions to the dynamic and vast diversity of the drinks industry. The name 'Drinkonomics' was conceived and the brand ident has been rolled out initially as a business card. White foil embossed on GF Smith Red Plike, the business card has a smooth camembert texture and futuristic font that conveys that this company is a professional, creative, cutting-edge consultancy whose savvy thinking can financially benefit businesses. In contrast 'Drinkonomics' website was designed with a plain heavy watercolour paper texture throughout to reinforce that as a creative drinks development agency, it's all about realising a clients unique vision according to their taste and ambitions, Drinkonomics doesn't imbue their style on their clients, preferring to work up ideas from a blank piece of paper into liquid dreams and profitable realities.
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