Sarah Bayliss | Graphic Design & Art Direction | London | Sarah Bayliss

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Sarah Bayliss, picked up her first camera aged seven and hasn’t stopped shooting since. Editing within the frame, Sarah shoots to print; creating iconic imagery of untold angles and interesting perspectives. As a graduate of Central St Martin’s (BA Fashion Communication & Promotion) her work has spanned Fashion, Architecture, Automotive and Portraiture. She has exhibited at the ‘Victoria & Albert Museum’, Nick Mason’s Private Members Club ‘Alfred Place’ and at the ‘London Contemporary Art’ gallery in London’s West End. Whilst each collection of fine art photographs has leant themselves to specific visual identities, an overall discreet and delicate branding was designed to showcase Sarah’s entire portfolio across all touchpoints for the business. Thermo printed on GF Smith’s Plike Pearl, the branding was initially delivered as a ‘business card’ and extended across all stationary that includes a ‘certificate of authenticity’ accompanying all print sales. An embossed grey buckram print box was fabricated alongside a bespoke portfolio bag to exude an impression for detail and professionalism at all client meetings. The website, now in its third generation has been designed and built to showcase Sarah’s photography in its purest form. Whilst brochures such as ‘Rendered in Light’ are designed to anchor a sense of place and purpose to the collectable fine art photographs from each series.

Choolips

Sarah Bayliss