Client Love Sport Radio | Christopher Cooper Sector Broadcasting Discipline Graphic Design Love Sport Radio was launched in March 2018 by former talkSPORT CEO Kelvin MacKenzie, as a more modern, humorous and fresh take on sports radio. The brief was to create a pitch to the online grocery retail arm of Amazon to become the official partner of a newly created LOVE DRINKS half-hour entertainment lifestyle wine tasting slot, featuring wine expert Christopher Cooper, anchor Kelvin MacKenzie and ‘Love Sport at Lunch’ host Patrick Christys. An interactive PDF document was designed with embedded components. This included an audio clip showcasing a previous live broadcast wine tasting feature between Kelvin MacKenzie and Christopher Cooper. The pitch reinforced each of the partners' existing branding to create a harmonious and persuasive augmented relationship building document.



Love Sport Radio


How to Train Your Dragon


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